Glacier Creek makes belongings for the creative traveler — handmade in New York, built for movement. Across four campaigns (Surroundings, Weekender, Vestige, and Freedom of Movement), I developed brand identity from the ground up: creative direction, art direction, and film. Each campaign expanded the world the products live in rather than simply showing them. Shot across changing landscapes and built around the rhythms of global travel, each campaign added a new chapter to that idea, from the essentials of a single trip to the freedom of leaving altogether.
