In 2019, I created Behind Closed Diors, a social-first film born out of a collaboration between Dior and celebrity style icon Olivia Palermo. The film offered a rare glimpse into Dior’s Haute Couture atelier, the Dior Heritage archives, and the seasonal runway show. Featuring Maria Grazia Chiuri (Dior's Creative Director), Olivia, and members of the Atelier, the piece showcased Olivia's experience exploring Dior's heritage. We had just one week to plan the overall creative and video direction, and another week for post-production. The compressed timeline meant we needed an efficient, social-first workflow while meeting the high expectations of Dior and Olivia Palermo Group. The film launched on Olivia and Dior's social media channels, earning over 333,000 views on her post alone. It became the first major touchpoint in her Dior partnership, which continues to this day.
