W26
CLIENT:
Burton
Year:
2025
Type:
Campaign
Burton Softgoods and Hardgoods
For Burton’s W26 campaign, the objective was to blend raw iPhone clips with polished footage from the upcoming Burton x Red Bull film to create a UGC-inspired feel. The campaign included producing a vlog-style film, The Road to Bang Slalom, a social-first fit-check series featuring multiple team riders, and a set of brand campaign spots designed for paid digital ads. Overall, the campaign involved 100+ video assets that were then translated into Italian, French, and Spanish for international markets.
