Couture Week

Couture Week Spotlight‍

Fresh off Behind Closed Diors, I was tapped for several more projects with Olivia Palermo—including New York Fashion Week, Milan Fashion Week, and Couture Week. Of the three, our Couture Week film stood out as the highlight.

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My Role

Art director and editor.

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The Brief‍

Olivia was set to attend the exclusive Haute Couture Fashion Week and needed social-first video coverage to capture and share the experience.

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Pressure‍

Like Behind Closed Diors, we had to create a polished longform piece on a very tight turnaround; balancing speed with the high creative expectations of a global fashion brand.

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Fast & Focused

‍With our clear visual direction in place, our producer filmed the event on iPhone and sent the footage immediately for post-production. In close collaboration with Olivia Palermo Group and Beekman, I edited the piece within just a few days, refining it through quick feedback loops.

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‍Audience Impact‍

The Couture Week piece resonated strongly on Olivia’s social channels, generating 129,000+ views on a single post.

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Key Takeaways‍

This project deepened my draw to working in the fashion world. Working alongside Olivia and her team was seamless, and I’m proud of the series of fashion week reels we created together.

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Client Background

The Olivia Palermo Group is the modern lifestyle company founded by Olivia Palermo in 2018, serving as the parent entity for her various business ventures, including her e-commerce platform (OliviaPalermo.com), her beauty brand (Olivia Palermo Beauty), and other creative partnerships.